Web3 marketing playbooks, unfiltered.

62% of Funded Blockchain and Web3 Companies Attract Fewer Than 100 Monthly Organic Visitors

Study · Nov 8, 2023

The Web3 Developer Ecosystem

Study · Aug 11, 2023

The Rise of "Shadow Teams" — 64.7% of Top 1,000 Crypto Projects Fail to Showcase Their Team Members

Study · Jun 13, 2023

What We Learned from Analyzing the Blogs of the Top 1000 Crypto Projects

Study · May 1, 2023

All articles

MarketingPlaybook

Blockchain Marketing in 2026: The Complete Playbook

What actually works in crypto marketing after nine years, every cycle, and hundreds of client campaigns. No fluff, real pricing, and the channels we'd cut tomorrow.

Yuval Halevi · Apr 25, 2026

MarketingTutorial

Blockchain Marketing - Everything You Need to Know [2025]

When I first got into marketing, I was amazed by how broad and varied it is, from offline strategies to digital approaches, each with its own challenges.…

Yuval Halevi · Apr 9, 2025

How Starknet Attracts Developers: Marketing Analysis

Attracting developers to your project and getting them invested in your mission—whether it’s enhancing the blockchain ecosystem or achieving broader goals—is one of the biggest challenges in tech....

Yuval Halevi · Aug 25, 2024

Icons Gone from Google Search Results: Impact on Major Brands

Update: The article was published on August 18th in the morning (8 AM GMT). Since then, the favicons for Wikipedia and HPE have been restored. It’s unclear whether this signals that the issue is...

Yuval Halevi · Aug 18, 2024

15 Best Crypto Staking Platforms

Gemini – Start Staking With No Minimum Amount Participating in Gemini Staking helps you receive up to 5.73% APR on your crypto stake. You can start accruing…

Sascha van der Hoff · Jul 27, 2024

Study Finds That 76% of Top Collection Pages Are Spam

TL;DR We analyzed 54,177 collection pages on OpenSea and found that 76% of the top pages are spam, exploiting OpenSea’s domain authority for SEO gains.…

Yuval Halevi · Jun 27, 2024

31 Best Crypto Youtube Channels To Watch in 2026 [Top Picks]

The crypto space moves at lightning speed. What was the latest and greatest a few months ago might be ancient history today. New tech, projects, and trends pop up daily, making it hard to keep up....

Yuval Halevi · Jun 17, 2024

23 Best Crypto Podcasts Worth Listening to in 2024 [Top Picks]

If you are interested in learning more about the current crypto market trends, you should start listening to some of the greatest crypto podcasts hosted by leading web3 experts.

Yuval Halevi · Jun 10, 2024

Common PR Mistakes Crypto & Web3 Companies Make: An Insider's Perspective

Running GuerrillaBuzz has given me the chance to work with hundreds of Crypto and Web3 projects. I've seen what works and what doesn't, and I've learned a lot from both the successes and failures.…

Yuval Halevi · May 25, 2024

Top Crypto & Web3 Conferences for 2026 [April Updated]

Networking is one of my responsibilities as a PR manager, and what better place to do that than at a niche conference? Having attended several conferences over the years, I noticed it’s hard to...

Sascha van der Hoff · Mar 25, 2024

20 Best Crypto Marketing Agencies for 2024 [Top Picks]

Reputed crypto marketing agencies and Web3 digital advertising firms have vast knowledge of promoting crypto and blockchain businesses. They are well-versed in educating crypto audiences like...

Sascha van der Hoff · Mar 16, 2024

PRTutorial

Blockchain PR - Everything You Need to Know (2025)

Marketing in the blockchain industry isn't easy. The technology is complex, the audience can be niche and have trust issues due to past problems in the industry, and regulations are constantly…

Yuval Halevi · Mar 7, 2024

Crypto Earned Media: What is it, Top Agencies, & Tips [2024]

If you’re aiming to elevate your company’s visibility or already have a well-established brand that’s frequently mentioned in various publications, there’s always an opportunity to generate more...

Yuval Halevi · Dec 11, 2023

Top Crypto PR Agencies for 2024 [Best Pick]

Choosing the right PR agency for your crypto and Web3 company is trickier than it first seems. This challenge comes mainly from two things: competition and the investment of time and money.

Yuval Halevi · Dec 7, 2023

Web3 Marketing Challenges: Navigating Through Obstacles Effectively

Overcome Web3 marketing challenges: Learn how to avoid costly mistakes and set your business on the path to success in the Web3 space

Yuval Halevi · Nov 19, 2023

SEOSEO Analysis

62% of Funded Blockchain and Web3 Companies Attract Fewer Than 100 Monthly Organic Visitors

Research Objectives The aim of this research is to shed light on the blockchain industry's growth and market reach among a vast array of companies. Our…

Yuval Halevi · Nov 8, 2023

The Ultimate Guide to Web3 SEO in 2026

In the competitive Web3 space, the key to success is boosting organic traffic, drawing in users and investors, and improving brand recognition through smart keyword ranking. Web3 SEO is vital for achieving these goals effectively. This guide simplifies essential SEO elements, from Web3 keyword research and on-page optimization to link building and resource allocation, to […]

Yuval Halevi · Oct 26, 2023

As Moons Stumble, The Opportunity Awaits a Bold Visionary to Harness Their Power – GuerrillaBuzz

Exploring the ups and downs of Reddit's Moons. As challenges arise, an opportunity emerges for companies to reshape crypto's next chapter.

Yuval Halevi · Oct 21, 2023

Web3 Marketing Strategies to Accelerate Your Web3 Project [2026]

Discover key Web3 marketing strategies to enhance your campaign's reach, build trust, and stand out in the crowded crypto space

Yuval Halevi · Jun 13, 2023

MarketingSEO Analysis

The Rise of "Shadow Teams" — 64.7% of Top 1,000 Crypto Projects Fail to Showcase Their Team Members

The crypto sphere has seen many changes since it first began. Every high point brought hundreds of new projects, but each low point made many more disappear.…

Yuval Halevi · Jun 13, 2023

Reddit's User Strike: Exposing Who Really Commands the Internet's Largest Forums – GuerrillaBuzz

Reddit has recently been caught in a storm of controversy. Changes to its API, aimed at monetizing its data, have sparked a significant protest across the platform. Over 6,300 subreddits, representing some of the most active corners of Reddit, have gone ‘dark’ or private, effectively disappearing fr

Yuval Halevi · Jun 12, 2023

A Call for Transparency: Unmasking the Pretense in Crypto Projects – GuerrillaBuzz

Unveiling the pretense in crypto projects. Learn about the importance of transparency, authenticity, and sustainable growth in the crypto industry.

Yuval Halevi · May 30, 2023

Web3 Thought Leadership: Why It's Important and How to Become a Thought Leader

Embrace the journey to becoming a Web3 thought leader with these steps. Foster a community, drive engagement, and impact the evolving world of Web3.

Yuval Halevi · May 29, 2023

Crypto Marketing: What It Is, Why It's Important, and Best Practices

Launching a marketing campaign in the crypto world can be quite a challenge. With tough competition and restrictions from tech companies on advertising, crypto…

Yuval Halevi · May 26, 2023

FTX Exchange: A Comprehensive FTX Overview and the Events Leading to its Collapse – GuerrillaBuzz

The collapse of FTX was one of the most significant economic events of the past decade. The collapse of the crypto exchange, which was triggered by several underlying causes, ended up costing investors billions of dollars. The former CEO of the company, Sam Bankman-Fried is scheduled for trial in th

Yuval Halevi · May 15, 2023

You Took My People's Money, So I'll Claim Your Company's Backlinks: The Pursuit to Reclaim the Links FTX Left Behind – GuerrillaBuzz

In November 2022, FTX, a leading crypto exchange, faced bankruptcy as a result of a liquidity crisis tied to its token, FTT. The crisis began when Binance, a rival exchange, sold all its FTT tokens following an article that exposed Alameda Research, an affiliate of FTX, as holding a significant amou

Yuval Halevi · May 13, 2023

MarketingSEO Analysis

What We Learned from Analyzing the Blogs of the Top 1000 Crypto Projects

Over the past few years, I have conducted extensive research on hundreds of companies in the cryptocurrency sector on behalf of our clients. This research has provided valuable insights into the factors that contribute to a company’s success in the industry and how companies can improve their marketing and public relations strategies. The analysis included […]

Yuval Halevi · May 1, 2023

MarketingTop Lists

Best Crypto Blogs and Websites to Explore in 2023: Top Picks

Navigating the vast landscape of the crypto world can be challenging, especially with the plethora of news outlets, social media platforms, and occasional…

Yuval Halevi · Apr 23, 2023

Crypto Reddit Marketing: The Definitive Guide to Advertising Your Crypto Project on Reddit

In the ever-expanding digital landscape, Reddit emerges as a titan, drawing 1.7 billion visitors monthly and making it an unmissable platform for blockchain projects seeking to bolster brand...

Yuval Halevi · Apr 19, 2023

What Is Web3 Marketing? The Definitive Guide [2024]

Discover the basics of Web3 Marketing: Learn what it is, understand its key aspects, and grasp the best practices in this simple guide!

Yuval Halevi · Apr 16, 2023

What is DeFi Marketing and How to Launch a Campaign

DeFi marketing is a deeply complicated field - in this post, we'll make it easy for you to launch your very own expert campaign!

Yuval Halevi · Apr 16, 2023

How to Attract Developers to Your Crypto Project: The Definitive Guide

Discover the keys to successful blockchain developer marketing, and learn how attract developers to your crypto project in 2026.

Yuval Halevi · Apr 15, 2023

NFT Press Release: Expert Tips & Best Practices

Marketing your NFT art involves a myriad of activities, and among the most significant is the NFT press release. This powerful communication method enables you to inform the public about various...

Yuval Halevi · Apr 13, 2023

GameFi PR: Everything You Need To Know

The global gaming market has been consistently growing since back in 2012, with this being an industry valued at over $135 billion worldwide . Considering this strength, it’s no wonder that gaming...

Yuval Halevi · Apr 11, 2023

NFT PR - Everything You Need To Know (2023)

This guide will teach you everything you need to know about launching your next NFT PR campaign in 2026. Boost your NFT using our pro tips.

Yuval Halevi · Apr 10, 2023

Play2Earn PR - Everything You Need to Know

Play2Earn PR represents a confluence between two of the world’s most successful and innovative industries - combining aspects of public relations for gaming and blockchain. The blockchain industry...

Yuval Halevi · Apr 10, 2023

Web3 PR Tips: Amplify Visibility and Trust in the Crypto Sphere

In the highly competitive world of Web3, standing out with your PR campaign can be a daunting task. With limited sites worth investing in and high costs, gaining a competitive edge is crucial. That's…

Yuval Halevi · Apr 10, 2023

DeFi PR - Everything You Need to Know [2026 Update]

This guide will teach you all you need to know about DeFi PR in 2026. Launch a successful DeFi PR campaign by following this guide.

Yuval Halevi · Apr 1, 2023

Web 3.0 PR: Boost Your Web3 Public Relations in 2026

Web 3.0 is an exciting new iteration of the internet, with this new technological advancement bringing a whole new ballgame to the world of public relations. With changing strategies, new...

Yuval Halevi · Apr 1, 2023

MarketingPR

IDO Marketing and PR - Everything you need to know [2026 ]

All you need to know about IDO Marketing and PR. Launch your IDO successfully with our comprehensive public relations and marketing guide!

Yuval Halevi · Apr 1, 2023

IEO PR - Everything You Need to Know [2026]

If you're about to launch an IEO PR campaign this guide is for you. We describe step by step how to launch a successful PR campaign in 2020

Yuval Halevi · Mar 26, 2023

Crypto PR Strategies: Powerful Methods to Boost Your Crypto Brand

Navigating the world of PR campaigns can be a daunting task, especially in the fast-paced and highly competitive crypto market. The key to success lies in creating stories that have the potential to…

Yuval Halevi · Mar 23, 2023

Binance SEO Analysis: Inside the World's Largest Crypto Exchange's Organic Strategy

A comprehensive SEO breakdown of Binance — how they dominate price pages, how-to-buy keywords, international SEO, and the Binance Academy as a traffic powerhouse.

Yuval Halevi · Mar 15, 2023

Best 15 Web3 Marketing Agencies [Top Picks For 2023]

The emergence of Web3 technologies has disrupted the traditional marketing landscape, creating a need for innovative marketing strategies that leverage…

shela · Feb 19, 2023

Coinbase SEO Analysis: How They Drive Millions of Organic Visits

A deep dive into how Coinbase built one of the most powerful SEO engines in crypto — analyzing their content strategy, price pages, internal linking, and the acquisitions that supercharged their organic traffic.

Yuval Halevi · Dec 12, 2022

Top 10 NFT Marketing Agencies Out There

The digital world has experienced dramatic expansion since the arrival of cryptocurrencies on the scene, making it quite difficult to measure merely in…

shela · Oct 14, 2022

Best Crypto Marketing Strategy: Fuel Your Project Grown [2022]

The best crypto marketing strategy is all about making the most of the community you have available. This guide shows you exactly how you can do this.

Yuval Halevi · Sep 26, 2022

How To Combine PR and SEO To Boost Your Crypto Marketing Campaign

Both PR and SEO are vital to the success of any crypto marketing campaign. Search engine optimization is the life force of marketing teams, with effective SEO being the difference between a site that...

Yuval Halevi · Sep 12, 2022

The Search For Top Crypto PR Agency: Finding the Best Crypto Public Relations Firm

Blockchain has expanded significantly over the past decade, coming a long way since it was composed of just bitcoin. As more blockchain companies startup, the…

Yuval Halevi · Aug 16, 2022

Top Crypto Marketing Channels: Finding the Best Channel To Promote Your Crypto Project

Moving through our top crypto marketing channels, this article will teach you exactly where you should launch your crypto campaign when only just getting started in the niche.

Yuval Halevi · Aug 14, 2022

9 Best NFT Marketing Strategy: Complete List For NFT Creators

This article explores absolutely everything you need to know about the very best NFT marketing strategies, covering the core 9 methods that you can drive traffic to your new launch.

Yuval Halevi · Aug 3, 2022

Hiring a Blockchain Marketing Agency: The Definitive Guide

This article tells you everything you need to know about finding and hiring a fantastic blockchain marketing agency. From how to find leads to how to narrow your choices down, we cover it all.

Yuval Halevi · Aug 1, 2022

Crypto PR Distribution: Driving Traffic to Maximize Your PR Reach

Within the fast-moving world of blockchain, great crypto PR is the difference between a project that reaches its goals and one that fizzles out without gaining any attention within the community.…

Yuval Halevi · Jul 22, 2022

How to Hire the Right Web3 PR Firm - A Guide for Blockchain Startups

When launching a blockchain startup, one of the largest challenges that founders have to face is creating and executing an effective marketing strategy for their new brand. While in traditional...

Yuval Halevi · Jul 12, 2022

Metaverse PR: How to Get More Coverage for Your Blockchain Project

One of the largest technological advancements in recent years has been the introduction of and the widespread popularization of the metaverse. Following the…

Yuval Halevi · Jul 11, 2022

Top 15 NFT Influencers To Follow in 2022

For those who are new to NFTs, the world might be overwhelming and intimidating at first. Or maybe you've just started your own NFT project and would like to…

shela · Jun 22, 2022

Launching a Successful Crypto Marketing Campaign for Crypto Companies

Over the past decade, cryptocurrency has moved from a relatively unheard-of niche currency into a global phenomenon with millions of holders and billions of total value. At its high, the...

Yuval Halevi · Jun 22, 2022

Top 20 Crypto Telegram Groups 2022 Worth Checking Out

Telegram fosters a special relationship with cryptocurrencies. It supports pumping and dump channels, signal trading channels, cryptocurrency news and debate…

shela · Jun 16, 2022

Crypto Friendly Banks The Complete List For 2022

Many people consider cryptocurrency to be a danger to the established financial industry. Cryptocurrency is a global phenomenon, and large and small…

Yuval Halevi · Jun 16, 2022

Blockchain Event Marketing: Get Your Company in the Spotlight During a Conference

Every single year, there are annual events and conferences in every major field around the world. From huge sales events to community-driven conferences that…

Yuval Halevi · Jun 15, 2022

How to Build The Ultimate DeFi Marketing Plan for 2022

When launching your own DeFi marketing scheme, a huge part of what dictates whether you find success or fail to catch the public's interest is how effective…

Yuval Halevi · Jun 15, 2022

8 DeFi Marketing Tips for a Powerful Public Relations Campaign

Decentralized finance - any financial system that is not embedded within governance from a fixed point (a bank or a government) - has rapidly grown over the…

Yuval Halevi · Jun 12, 2022

NFT Marketing: Everything You Need to Know to Drive Traffic to Your NFT Art

The world of NFTs (Non-Fungible Tokens) has exploded over the past two years, amassing impressive statistics like a trading spike of 21000% in 2021 and a total…

Yuval Halevi · Jun 8, 2022

Blockchain PR Checklist for Running High-Quality Public Relations Campaigns in No Time

Blockchain technology has sprung into the mainstream over the past 10 years, now worth trillions of dollars and spanning across many industries. Even only…

Yuval Halevi · Jun 7, 2022

GeneralTutorial

Blockchain Glossary for Beginners

The crypto world can sometimes be overwhelming with all of the jargon being thrown around. That's why we've put together this blockchain glossary for…

Yuval Halevi · Jun 5, 2022

Crypto Exchange PR - Driving Traffic to Your Exchange with Public Relations

Crypto exchange PR is the act of advertising your exchange within the blockchain community, ensuring that the right groups of people see, interact with, and…

Yuval Halevi · Jun 3, 2022

Crypto PR Agency Or In-House Marketing Team: Which Is Best For My Blockchain Company?

The world of blockchain marketing is vital for companies as it allows them to reach a larger audience while also generating new leads. Often, a crypto PR agency will cover these campaigns, offering...

Yuval Halevi · Jun 2, 2022

Crypto Influencer Marketing: Everything You Need To Know

The world of influencer marketing has taken off over recent years, quickly rising to establish itself as one of the core methods that businesses and brands can…

Yuval Halevi · Jun 1, 2022

10 Steps to a Successful Crypto Marketing Campaign in 2022 – GuerrillaBuzz

In this guide, we walk through the 10 most important steps within a crypto marketing campaign, giving you the best tips around.

Yuval Halevi · May 27, 2022

General

Top 16 Most Popular Crypto Discord Servers for 2022

Anyone interested in getting extra trading ideas, learning about the latest market developments, discussing Discord crypto trading, or simply learning about the technology should head to Discord...

Yuval Halevi · May 27, 2022

Crypto Wallet Marketing: The Definitive Guide [2024] – GuerrillaBuzz

This guide walks through absolutely everything that you should know about crypto wallet marketing campaigns. Drive new users to your wallet

Yuval Halevi · May 25, 2022

Crypto Exchange Marketing: The Only Guide You’ll Need

That’s where crypto exchanges come in, with these DeFi platforms becoming the central driving factor of this currency. If you’re looking to launch your own…

Yuval Halevi · May 23, 2022

IBO PR: Everything You Need To Know

Initial Bounty Offerings are by far the strangest form of fundraising strategy that exists within the crypto community. Due to this, marketing efforts that…

Yuval Halevi · Apr 28, 2022

IFO PR: Everything You Need to Know

Source . With facts like these, it’s no wonder that more and more users are turning to distinct methods of investing in cryptocurrencies, looking to get ahead…

Yuval Halevi · Apr 28, 2022

DYCO PR: Everything You Need to Know – GuerrillaBuzz

This article tells you absolutely everything that you need to know about DYCO PR and the best ways of launching a campaign

Yuval Halevi · Apr 28, 2022

IGO PR: Everything You Need to Know

In the third quarter of 2021 alone, blockchain gaming generated over $2 billion in profit , demonstrating the extent to which this form of gaming has taken the…

Yuval Halevi · Apr 28, 2022

Crypto Guest Posting: The Definitive Guide

Crypto guest posting is one of the best ways you can gain backlinks for your website, while also building your business's reputation and increasing your…

Yuval Halevi · Sep 6, 2021

Crypto Link Building Outreach - The Complete Guide

Link building is a vital part of any off-page SEO strategy. The process of cultivating these backlinks is known as outreach, quite literally reaching out to…

Yuval Halevi · Aug 25, 2021

Crypto SEO Strategy: The 7 Steps You Should Follow

Forming a strong crypto SEO strategy is one of the vital steps you need to take before plunging into the world of digital cryptocurrencies. Not only does a SEO strategy increase your position within...

Yuval Halevi · Aug 20, 2021

The Complete Crypto SEO Checklist

Ensuring that a webpage or article has excellent SEO is essential to its success. Our crypto SEO checklist will help you tick every single box that your content needs to excel in terms of SEO. From...

Yuval Halevi · Aug 18, 2021

Crypto Keyword Research: The Beginner's Guide to SEO

This guide walks you through absolutely everything you need to know about crypto keyword research, demonstrating the best tools and tips!

Yuval Halevi · Aug 12, 2021

Crypto Off-page SEO - The Complete Guide

Crypto off-page SEO is vital for those looking to expand their business, garner natural traffic, build links to their site, and establish brand credibility. In…

Yuval Halevi · Jul 26, 2021

Crypto Link Building: The Complete Guide

Crypto link building is essential when building the reputability of your IDO platform or crypto business. Take a look at our guide!

Yuval Halevi · Jul 14, 2021

Crypto SEO: The Complete Guide

Crypto SEO is a vital part of any cryptocurrency business or IDO platform. This article will explain everything you need to know

Yuval Halevi · Jul 3, 2021

ICO Marketing: The Definitive Guide 2021

ICO marketing is about gathering a community around your project. Letting people see the vision you and your company are aiming to bring, and building trust…

Yuval Halevi · Jun 22, 2020

How to Launch an IEO - The Complete Guide [2019]

In contrast to the recent trend towards STOs, there has been another method of fundraising which is starting to gain popularity in the crypto community. This…

Yuval Halevi · May 13, 2019

What is an Initial Exchange Offering (IEO)?

Due to the numerous issues faced by ICOs, Initial Exchange Offerings (IEOs) have slowly begun to present a more appealing option for startups and investors.…

Yuval Halevi · Apr 10, 2019

How to Launch an STO- The Complete Guide 2019

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Yuval Halevi · Dec 13, 2018

All you Need to Know about Security Token Offerings (STO)

This article will teach you Security Token Offerings (STO) in 2020. Planning to launch an STO? Just follow this article step by step to make your life easy

Yuval Halevi · Nov 9, 2018