Fetch.ai Case Study
Fetch.ai is a leading organization driving the development and adoption of AI agent technologies.
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Pieces of Coverage
4.53B
Audience Reach
8.22M
Estimated Views
9.8K
Engagements
The Client
Meet Fetch.ai
Fetch.ai, the artificial intelligence lab was founded in 2017 and launched via IEO on Binance. The first Fetch.ai mainnet went live in January 2020. Fetch.ai is building decentralized digital economies using AI, Machine Learning, and blockchain technology. By democratizing AI, Fetch.ai aims to make it accessible to all.
Humayun Sheikh
CEO & Founder, Fetch.ai
The GuerrillaBuzz approach is efficient, reliable, and consistently delivers results. They have helped us develop and implement effective strategies that have helped us reach a wider audience and establish our brand and reputation.
Challenge
Cutting through a crowded AI x Web3 space
The AI space within the web3 ecosystem is quite competitive with several startups on the rise, so building the right strategy can be quite challenging. One of the main challenges Fetch.ai faced was how they could increase their exposure and visibility within relevant channels and choose the right target audience to build trust with. We were considering various target audiences for Fetch.ai, including developers, AI advocates and crypto traders, and also had to assist their leadership team with establishing trust between them and their community.
Approach
Cross-vertical media coverage for tech & blockchain audiences
We successfully planned and executed a cross-vertical media coverage for Fetch.ai on both tech & blockchain media outlets to reach different target audiences. Our campaign focused on developers and community members who can leverage and utilize the FET token & ecosystem. As part of our campaign, we secured strategic coverage, interviews and podcast appearances for Fetch.ai's executive team alongside extensive coverage for strategic announcements such as their $150M development fund with MEXC and Bybit exchange, fundraising & partnership announcements and other newsworthy stories.
Goals Achieved
Goals achieved across PR, partnerships and exec visibility
Two parallel PR tracks delivered category-defining moments for Fetch.ai across both crypto and mainstream tech press.
- Developed and executed two separate PR campaigns targeting developers and traders.
- Secured widespread media coverage for Fetch.ai's $150M development fund announcement with Bybit and MEXC exchange.
- Achieved organic mentions and features around newsworthy announcements and stories.
- Secured various speaking opportunities for Fetch.ai's leadership on podcasts, events, written interviews, and op-ed pieces.
Campaign Highlights
Earned media that moved the needle
Crypto Exchange MEXC Global Leads $150M Fetch.ai Development Fund With Bybit
Blockchain startup Fetch.ai grabs $40M to provide monetization and other tooling for AI-generated content
Fetch-ai Network Adds 40,000 New Users to its Network
Fetch.ai Partners With Football Club West Ham United
MEXC Global $150M Fund for Fetch.ai, Backed by Huobi and ByBit
Bosch partners with AI firm for $100M fund to empower Web3 development
Defying DeFi inefficiency, Fetch AI unveils AI-powered trading tools for decentralized exchanges (DEXs)
Fetch.ai (FET) gains 43% after $150M development fund and Cosmos IBC announcement
Fetch.ai: train AI to avoid rugpulls! Democratising AI's predictive power in complex systems.
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We've partnered with more than 30 different blockchain companies, and played a key role in helping them raise more than $300 million in funding.
"Through the ongoing efforts and work delivered by GuerrillaBuzz, we have effectively communicated our vision and goals to a wider audience, secured placements in top-tier publications, and engaged with key influencers in our field."
"Having GuerrillaBuzz as an extension to our public relations team was one of the best decisions we took. They delivered high-quality work on time and helped us grow our reach and presence."
"We are thrilled with the results achieved through our ongoing engagement with GuerrillaBuzz. Their data-driven approach, innovative strategies, and deep understanding of the cryptocurrency landscape have been instrumental."
"If you are looking to do guerilla-style marketing on Reddit, GuerrillaBuzz is THE expert you would want on your team. They have been exceptional in helping us grow."
"GuerrillaBuzz helped us generate the coverage we needed. Their web3 PR expertise ensured strategic news distribution for maximum impact. Excellent communication contributed to a wonderful working relationship."
"The GuerrillaBuzz approach is efficient, reliable, and consistently delivers results. They have helped us develop and implement effective strategies that have helped us reach a wider audience."
"Working with GuerrillaBuzz was a game-changer for Telos. Their deep understanding of the blockchain industry and tailored marketing strategies positioned us as industry leaders."
"Through the ongoing efforts and work delivered by GuerrillaBuzz, we have effectively communicated our vision and goals to a wider audience, secured placements in top-tier publications, and engaged with key influencers in our field."
"Having GuerrillaBuzz as an extension to our public relations team was one of the best decisions we took. They delivered high-quality work on time and helped us grow our reach and presence."
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"We are thrilled with the results achieved through our ongoing engagement with GuerrillaBuzz. Their data-driven approach, innovative strategies, and deep understanding of the cryptocurrency landscape have been instrumental."
"If you are looking to do guerilla-style marketing on Reddit, GuerrillaBuzz is THE expert you would want on your team. They have been exceptional in helping us grow."
"GuerrillaBuzz helped us generate the coverage we needed. Their web3 PR expertise ensured strategic news distribution for maximum impact. Excellent communication contributed to a wonderful working relationship."
"The GuerrillaBuzz approach is efficient, reliable, and consistently delivers results. They have helped us develop and implement effective strategies that have helped us reach a wider audience."
"Working with GuerrillaBuzz was a game-changer for Telos. Their deep understanding of the blockchain industry and tailored marketing strategies positioned us as industry leaders."