Exchange · Web3 PR

MEXC Global Case Study

MEXC is a leading centralized exchange with a high-performance mega-transaction matching technology.

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Pieces of Coverage

4.34B

Audience Reach

4.77M

Estimated Views

3.15K

Engagements

The Client

Meet MEXC Global

MEXC Global is a leading cryptocurrency exchange platform that provides a seamless trading experience for digital asset enthusiasts worldwide. The platform prioritizes security and user satisfaction, making it a trusted destination for traders and investors. With an intuitive interface and a diverse selection of tradable assets, including major cryptocurrencies and promising altcoins, MEXC caters to both novice and experienced traders.

Challenge

Standing out in a crowded exchange market

MEXC faced the challenge of limited brand awareness in a highly competitive market. They needed to differentiate themselves and gain recognition among potential users, despite the dominance of established competitors. Identifying and reaching the right target audience was crucial for MEXC's growth. Additionally, they needed help with establishing trust with their community.

Approach

Always-on PR across more than 100 publications

We successfully covered various announcements and stories organically in more than 100 publications, generating a buzz that captivated audiences. As part of this campaign, we obtained strategic coverage, conducted written interviews and podcast appearances. We secured multiple quotes from MEXC's executive team in relevant articles in esteemed publications like Cointelegraph, CoinDesk and others. Our efforts led to significant growth in user acquisition, registrations, and trading volume, establishing MEXC as a trusted cryptocurrency exchange platform.

Goals Achieved

A trusted exchange brand with measurable lift

Our integrated PR program built a durable narrative for MEXC across the most relevant Web3 outlets — pairing exec visibility with steady news coverage and Reddit-led community work.

Developed a strong brand and media strategy highlighting MEXC's unique features and benefits, setting it apart from competitors and positioning MEXC as a trusted platform for crypto trading and investment.
Successfully obtained organic mentions and secured extensive media coverage for newsworthy announcements and stories.
Integrated multiple PR campaigns: leveraging various methods and channels such as publishing new content on the right publications, reusing content to target specific audiences and promoting relevant content on Reddit.
Secured diverse speaking opportunities for MEXC's leadership team on podcasts, written interviews, op-ed pieces, and quotations featured in relevant articles on top-tier publications like Cointelegraph.

Campaign Highlights

Earned media that moved the needle

Yahoo

MEXC Global Now Accepts MasterCard and Visa for Crypto Purchases

Cointelegraph

MEXC launches $20M ecosystem fund to support Sei Network

Investing.com

MEXC Exhibits Stunning Growth; Average Daily Trading Volumes Increase by 1,200%

CoinDesk

Crypto Terra Luna Classic Surges as Traders Speculate on New Supply Burn Rule

Investing.com

MEXC Introduces MX/USDT Perpetual Trading To Boost Futures Trading

HackerNoon

We are Not in a Bear Market but the Entire World Economy is in a Depression

Benzinga

Frauds and Hackings In The Crypto World — How One Company Can Help Keep Your Digital Assets Safe

NewsBTC

MEXC Research: What to Expect from the Shanghai Upgrade on Ethereum

Bitcoinist

MEXC Interviews ChatGPT: Although I Am Not Humorous, I Know How to Make 10 Million

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Why Our Clients Trust Us

We've partnered with more than 30 different blockchain companies, and played a key role in helping them raise more than $300 million in funding.

Nate Hindman

Bancor VP of Growth

"Through the ongoing efforts and work delivered by GuerrillaBuzz, we have effectively communicated our vision and goals to a wider audience, secured placements in top-tier publications, and engaged with key influencers in our field."

Toya Zhang

Head of PR at BIT Exchange

"Having GuerrillaBuzz as an extension to our public relations team was one of the best decisions we took. They delivered high-quality work on time and helped us grow our reach and presence."

Andrew Weiner

VP Marketing MEXC Global

"We are thrilled with the results achieved through our ongoing engagement with GuerrillaBuzz. Their data-driven approach, innovative strategies, and deep understanding of the cryptocurrency landscape have been instrumental."

Bobby Ong

Co-founder of CoinGecko

"If you are looking to do guerilla-style marketing on Reddit, GuerrillaBuzz is THE expert you would want on your team. They have been exceptional in helping us grow."

Jonathon Liu

Marketing Manager of ShareRing

"GuerrillaBuzz helped us generate the coverage we needed. Their web3 PR expertise ensured strategic news distribution for maximum impact. Excellent communication contributed to a wonderful working relationship."

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CEO & Founder Fetch.ai

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