Digital Identity · Web3 PR

ShareRing Case Study

ShareRing is a digital identity blockchain ecosystem enabling frictionless access through a suite of L2 iD protocols.

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117

Pieces of Coverage

832M

Audience Reach

2.39M

Estimated Views

1.39K

Engagements

The Client

Meet ShareRing

ShareRing, a cutting-edge blockchain-based platform, is empowering users with the ability to create and utilize self-sovereign verifiable credentials across both Web2 and Web3 environments. By leveraging the power of blockchain technology, ShareRing revolutionizes the way credentials are managed, providing users with enhanced security, privacy, and control over their digital identities.

Challenge

Communicating a unique identity solution to investors and press

ShareRing was facing challenges in effectively communicating the uniqueness of their solutions to investors, clients, and journalists. They needed assistance in raising awareness about their products and launches, aiming to establish a strong position as an industry leader in their field. Additionally, they required help in generating interest within the blockchain and web3 community.

Approach

A cross-vertical PR campaign across tech & Web3 outlets

With a seamless cross-vertical media approach, we effectively covered ShareRing's product launches and announcements across tech and blockchain media outlets, successfully reaching diverse target audiences and gaining media attention. As part of this campaign, we strategically conducted insightful written and podcast interviews and op-ed pieces, showcasing ShareRing's CEO. Additionally, we secured quotes from him in top-tier publication articles, such as Cointelegraph and VentureBeat, on relevant topics and connected the team to conference exhibitors. The widespread coverage and media mentions provided valuable exposure, allowing the company to amplify brand visibility, and extend its market reach. Overall, our ongoing campaign drove business growth, strengthened the company's online presence, and solidified ShareRing's position as a key leader in the blockchain and security industries.

Goals Achieved

Goals achieved across PR, exec visibility and partnerships

The program turned ShareRing's product launches and CEO into recurring storylines across the publications that matter most to Web3 and identity buyers.

Designed a comprehensive, cross-vertical Public Relations campaign to effectively communicate with the target audiences.
Assisted ShareRing's executive team in participating in various media opportunities such as podcasts, interviews, events, thought leadership articles, and featured quotations on top-tier media outlets, like VentureBeat and Cointelegraph.
Generated widespread media coverage for the company's new products and announcements, driving interest and engagement from the target audiences.
Connected the team to exhibitors for their conferences.
Leveraged their product launches, announcements, and management team's expertise to position ShareRing as a leading brand with a positive market reputation.

Campaign Highlights

Earned media that moved the needle

Radix

ShareRing: making identity and Web 3.0 work together.

Yahoo Finance

ShareRing Partners with Unconnected.org To Bring the Next 1 Billion Users Online

VentureBeat

Why privacy and security are the biggest hurdles facing metaverse adoption

Cointelegraph

Hackers keeping stolen crypto: What is the long-term solution?

Investing.com

ShareRing Releases NFT Space on Polygon, To Launch ShareRing Events

HackerNoon

Web3 User Identity Needs to be Transparent and Secure

Bitcoinist

ShareRing Opens Up NFC Technology for Superior Identity through its Mobile Application

Bitcoin.com

Self-Custody Should Mean the Ownership of Everything About You — Sharering's Tim Bos

BeInCrypto

Blockchain Ticketing Could Have Prevented the Champions League Fake Tickets Fiasco

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