---
title: "Bad Crypto Agency Recovery — Audit, Replace, Rebuild | GuerrillaBuzz"
description: "Hired a crypto marketing agency that didn't deliver? We audit what they did, salvage what's reusable, and rebuild a real growth plan with clear deliverables and exit terms."
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[Home](/)/ [Use Cases](/use-cases)/ Bad Agency Recovery 

Use Case

# Hired the wrong agency? Let's fix what they broke. 

The problem isn't that you tried marketing — it's that the agency you hired didn't actually do marketing. We audit the work, recover what's salvageable, and replace the rest with a plan that has real deliverables.

[Get my agency audit](/contact)[See client case studies](/case-studies)

Recovery Audit

37

↑ issues mapped

ROI After Reset

3.2x

↑ +220%

Where Money Leaked

-   Wrong channels 
-   No tracking 
-   Weak narrative 

all fixed in 30 days

The pain

## How a bad crypto agency engagement actually fails

### Slide decks and screenshots, no shipped work

Monthly reports full of 'impressions' and 'reach'. No published articles, no live SEO pages, no real Reddit threads. When you ask for the actual deliverables, the call gets rescheduled.

### Web2 marketers running Web3 playbooks

They don't hold the asset, don't use the protocol, don't know which tier-1 outlets actually move the needle. They send the same pitch they sent for a SaaS company.

### Vague retainer, no defined scope

'We'll handle marketing' billed at $15–25k/mo. No deliverable count, no SLAs, no success metric. The contract is designed so they can't fail and you can't tell.

### Ghosted after the deposit

Senior people on the pitch call, juniors (or nobody) on the actual work. Slack questions take 4 days to answer. The 90-day mark passes with nothing to show.

### Risky tactics that get you penalized

PBN backlinks, upvote bots, fake KOL pumps, bot-farmed Discord members. Short-term metric bumps that turn into Google penalties, sub-bans, and reputation damage you have to clean up.

### 12-month contract you can't escape

Auto-renew clauses, 90-day termination notice, kill fees. Designed to lock you in even after it's obvious the work isn't landing.

The dream

## What it looks like to switch to an agency that actually delivers

### An honest audit of what they actually did

Line-by-line review of every deliverable claimed vs. what's verifiably live, indexed, or ranking. You see exactly what you paid for vs. what you got.

### Salvage what's reusable, replace what isn't

Some of it might be fine. Most of it usually isn't. We're explicit about which assets stay, which get rewritten, and which get deleted before they hurt you.

### Defined scope, defined deliverables, defined timeline

No 'we'll handle marketing'. Specific articles, specific placements, specific pages, specific weeks. You can audit progress in 5 minutes.

### Month-to-month, not 12-month lock-in

If we're not delivering by month two, you fire us. We earn the contract every month — the way it should have worked the first time.

### Crypto-native team, since 2017

We've held the assets, used the protocols, lost money in the same trades. We know which outlets pay-for-play and which actually drive on-chain users.

### References you can call

Before you sign anything, we connect you with 2 past clients in similar stages. Ask them anything — including what we did badly.

What's included

## How the recovery engagement works

A clean process to replace a failed agency relationship — without losing momentum, money, or the assets you've already paid for.

01 

### 1\. Free 30-min recovery call

You walk us through who you hired, what they promised, and what's missing. We listen and ask the hard questions.

02 

### 2\. Written deliverable audit (within 5 days)

We compare every claim in their reports to what's actually live, indexed, or measurable. You get a written verdict on each.

03 

### 3\. Salvage map

Which assets keep, which rewrite, which kill. Clear reasons for each — including assets that may actively hurt you (PBN links, bot-farmed accounts, etc).

04 

### 4\. Replacement plan with scope + price

Specific work, specific timeline, specific success metrics. No retainer black holes. You see exactly what you're buying.

05 

### 5\. Clean handover from the old vendor

We help you wind down the existing contract — exit clauses, asset handover, password rotation, account ownership. So you don't get held hostage.

06 

### 6\. First 30 days of execution

Real shipped work in the first month — articles, pages, placements, threads. So you have proof the new engagement is different before you commit further.

Why this page exists

## 5 questions to diagnose your current agency

Answer these honestly. If the answers are uncomfortable, that's the diagnosis.

1.  01 
    
    List every deliverable your agency claims to have shipped this quarter. Now open them in a browser. How many are actually live, indexed, and findable?
    
2.  02 
    
    What specific business metric was the engagement supposed to move — and how would you prove the agency moved it vs. it happening anyway?
    
3.  03 
    
    When you ask for the contract scope in writing, can you point to a defined number of articles, placements, pages, or threads per month? Or is it 'we'll handle marketing'?
    
4.  04 
    
    If you fired them tomorrow, do you own the accounts, content, backlinks, and reporting access — or are they hostage to the relationship?
    
5.  05 
    
    When you raise concerns on a call, do you get specific answers and shipped work the next week — or reassurance, decks, and 'next quarter we're going to'?
    

About GuerrillaBuzz

## How to Launch Your Crypto PR  
Campaign in 4 simple steps 

1.  01
    
    ### Book a Free Consultation Call
    
    Ensure your name is seen positively, time and time again.
    
2.  02
    
    ### Kick Off Collaboration
    
    Easily bring our expert team on board. We function as your dedicated in-house PR team, enhancing your marketing efforts and ensuring smooth integration.
    
3.  03
    
    ### From Strategy to Execution
    
    We craft a comprehensive, audience-focused plan that encompasses PR, marketing, and SEO. Our holistic approach ensures your campaign supports all your marketing needs and executes flawlessly.
    
4.  04
    
    ### Become a Market Leader
    
    Elevate your brand. With consistent, strategic PR efforts, you'll achieve continuous results, maintaining a strong presence and leading the market.
    

Feedback

## Why Our Clients Trust Us 

We've partnered with more than 30 different blockchain companies, and played a key role in helping them raise more than $300 million in funding.

![](/assets/Nate-Hindman-ubHaGI7E.png)

Nate Hindman

Bancor VP of Growth

"Through the ongoing efforts and work delivered by GuerrillaBuzz, we have effectively communicated our vision and goals to a wider audience, secured placements in top-tier publications, and engaged with key influencers in our field."

![](/assets/Toya-Zhang-qKzHfzhy.png)

Toya Zhang

Head of PR at BIT Exchange

"Having GuerrillaBuzz as an extension to our public relations team was one of the best decisions we took. They delivered high-quality work on time and helped us grow our reach and presence."

![](/assets/Andrew-Weiner-DTmFw2_P.png)

Andrew Weiner

VP Marketing MEXC Global

"We are thrilled with the results achieved through our ongoing engagement with GuerrillaBuzz. Their data-driven approach, innovative strategies, and deep understanding of the cryptocurrency landscape have been instrumental."

![](/assets/Bobby-Ong-DqW5Rx3L.png)

Bobby Ong

Co-founder of CoinGecko

"If you are looking to do guerilla-style marketing on Reddit, GuerrillaBuzz is THE expert you would want on your team. They have been exceptional in helping us grow."

![](/assets/Jonathon-Liu-1au_YgTM.png)

Jonathon Liu

Marketing Manager of ShareRing

"GuerrillaBuzz helped us generate the coverage we needed. Their web3 PR expertise ensured strategic news distribution for maximum impact. Excellent communication contributed to a wonderful working relationship."

![](/assets/Humayun-Sheikh-Cu11UL6Q.png)

Humayun Sheikh

CEO & Founder Fetch.ai

"The GuerrillaBuzz approach is efficient, reliable, and consistently delivers results. They have helped us develop and implement effective strategies that have helped us reach a wider audience."

![](/assets/Justin-Giudici-DJvuND3K.png)

Justin Giudici

CEO of Telos

"Working with GuerrillaBuzz was a game-changer for Telos. Their deep understanding of the blockchain industry and tailored marketing strategies positioned us as industry leaders."

![](/assets/Nate-Hindman-ubHaGI7E.png)

Nate Hindman

Bancor VP of Growth

![](/assets/Bancor-Logo-GuerrillaBuzz-blockchain-marketing-agency-1-B6vWb6mN.png)

"Through the ongoing efforts and work delivered by GuerrillaBuzz, we have effectively communicated our vision and goals to a wider audience, secured placements in top-tier publications, and engaged with key influencers in our field."

![](/assets/Toya-Zhang-qKzHfzhy.png)

Toya Zhang

Head of PR at BIT Exchange

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"Having GuerrillaBuzz as an extension to our public relations team was one of the best decisions we took. They delivered high-quality work on time and helped us grow our reach and presence."

![](/assets/Andrew-Weiner-DTmFw2_P.png)

Andrew Weiner

VP Marketing MEXC Global

![](data:image/svg+xml,%3csvg%20width='131'%20height='20'%20viewBox='0%200%20131%2020'%20fill='none'%20xmlns='http://www.w3.org/2000/svg'%3e%3cg%20clip-path='url\(%23clip0_1321_14157\)'%3e%3cpath%20d='M31.3506%2014.0651L24.5672%202.28775C23.0868%20-0.164939%2019.4408%20-0.187035%2018.0045%202.39824L10.8895%2014.6396C9.56371%2016.8934%2011.1988%2019.6997%2013.8725%2019.6997H28.1688C30.8425%2019.7217%2032.8533%2016.8051%2031.3506%2014.0651Z'%20fill='%23003087'/%3e%3cpath%20d='M21.5622%2014.9933L21.1424%2014.2641C20.7447%2013.5792%2019.8829%2012.1208%2019.8829%2012.1208L14.1379%202.13326C12.6574%20-0.0763694%209.12199%20-0.27524%207.64154%202.531L0.946356%2014.1095C-0.445714%2016.5401%201.21151%2019.6998%204.21662%2019.7219H18.4246H24.4789H28.0807C24.4126%2019.744%2023.2416%2017.8216%2021.5622%2014.9933Z'%20fill='%231877F2'/%3e%3cpath%20d='M21.5623%2014.9491L21.1424%2014.2199C20.7447%2013.5349%2019.883%2012.0766%2019.883%2012.0766L16.1708%205.53607L10.8455%2014.6398C9.51976%2016.8936%2011.1549%2019.6998%2013.8285%2019.6998H18.4025H24.4569H28.0807C24.3906%2019.6777%2023.2416%2017.7995%2021.5623%2014.9491Z'%20fill='url\(%23paint0_linear_1321_14157\)'/%3e%3cpath%20d='M119.664%205.50132C120.659%204.57328%20122.404%204.13135%20124.945%204.13135H130.889V0.75061H123.863C122.183%200.75061%20120.769%200.927388%20119.664%201.28093C118.581%201.63447%20117.631%202.18687%20116.814%202.96024C115.952%203.79991%20115.267%204.83842%20114.781%206.07582C114.295%207.3353%20114.052%208.70528%20114.052%2010.1415C114.052%2011.5115%20114.295%2012.8373%20114.781%2014.0526C115.267%2015.2679%20115.952%2016.3285%20116.814%2017.1682C117.609%2017.9415%20118.559%2018.494%20119.62%2018.8475C120.703%2019.2011%20122.139%2019.3778%20123.863%2019.3778H130.889V16.0413H124.945C123.597%2016.0413%20122.669%2015.9971%20122.139%2015.8866C121.587%2015.7761%20121.078%2015.5993%20120.658%2015.3342C119.819%2014.8039%20119.178%2014.1189%20118.758%2013.2571C118.361%2012.4175%20118.162%2011.3569%20118.162%2010.1195C118.162%207.9982%20118.67%206.42937%20119.664%205.50132Z'%20fill='black'/%3e%3cpath%20d='M67.9365%2019.4221H84.5089V16.1518H71.9801V11.4895H82.9179V8.39599H71.9801V4.06511H84.5089V0.772766H67.9365V19.4221Z'%20fill='black'/%3e%3cpath%20d='M88.6406%200.772705L96.3966%2010.0973L88.6406%2019.422H93.6566L99.7773%2012.0418V8.17496L93.6566%200.772705H88.6406Z'%20fill='black'/%3e%3cpath%20d='M107.466%200.772705L101.346%208.17496V12.0418L107.466%2019.422H112.482L104.704%2010.0973L112.482%200.772705H107.466Z'%20fill='black'/%3e%3cpath%20d='M51.6955%209.96478L44.249%200.772705H40.4043V19.422H44.4479V6.98177L50.9%2014.7155H52.4688L58.9209%206.9155V19.422H62.9645V0.772705H59.1641L51.6955%209.96478Z'%20fill='black'/%3e%3c/g%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_1321_14157'%20x1='8.94497'%20y1='10.5138'%20x2='25.4524'%20y2='16.6139'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%23003087'%20stop-opacity='0'/%3e%3cstop%20offset='1'%20stop-color='%23003087'/%3e%3c/linearGradient%3e%3cclipPath%20id='clip0_1321_14157'%3e%3crect%20width='130.562'%20height='20'%20fill='white'%20transform='translate\(0.438477\)'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)

"We are thrilled with the results achieved through our ongoing engagement with GuerrillaBuzz. Their data-driven approach, innovative strategies, and deep understanding of the cryptocurrency landscape have been instrumental."

![](/assets/Bobby-Ong-DqW5Rx3L.png)

Bobby Ong

Co-founder of CoinGecko

![](/assets/coingecko-logo-vector-DPvE4H1v.svg)

"If you are looking to do guerilla-style marketing on Reddit, GuerrillaBuzz is THE expert you would want on your team. They have been exceptional in helping us grow."

![](/assets/Jonathon-Liu-1au_YgTM.png)

Jonathon Liu

Marketing Manager of ShareRing

![](/assets/ShareRing.png-CcbkW4Ez.png)

"GuerrillaBuzz helped us generate the coverage we needed. Their web3 PR expertise ensured strategic news distribution for maximum impact. Excellent communication contributed to a wonderful working relationship."

![](/assets/Humayun-Sheikh-Cu11UL6Q.png)

Humayun Sheikh

CEO & Founder Fetch.ai

![](/assets/fetch-logo-2-Cy3xx7tB.svg)

"The GuerrillaBuzz approach is efficient, reliable, and consistently delivers results. They have helped us develop and implement effective strategies that have helped us reach a wider audience."

![](/assets/Justin-Giudici-DJvuND3K.png)

Justin Giudici

CEO of Telos

![](/assets/Logo-for-dark-1-dGC7B4us.png)

"Working with GuerrillaBuzz was a game-changer for Telos. Their deep understanding of the blockchain industry and tailored marketing strategies positioned us as industry leaders."

Best Services

## Benefits of Using  
GuerrillaBuzz for Crypto PR 

### Avoid Expensive Mistakes

Since 2017, we've crafted proven strategies to help you succeed in the crypto market, navigating pitfalls and seizing opportunities.

### Strategic Connections

Leverage our network of news sites, exchanges, journalists, and influencers to amplify your message and boost your visibility and credibility.

### Established Presence

Our long-standing presence in the crypto industry underscores our reliability and expertise, adding crucial authority to your brand's reputation.

### Top-Quality Content

We create impactful, informative content that drives traffic and establishes your authority. Our tailored messaging resonates with your target audience, building a strong community around your brand.

### Comprehensive Campaign Management

We handle every aspect of your PR campaign from planning to execution, ensuring smooth communication and making data-driven adjustments for maximum ROI.

### Innovative PR Techniques

Stay ahead with cutting-edge PR approaches. Our creative storytelling captures attention and sets your brand apart in a crowded market.

FAQ

## Questions, answered.

01 

### Why should we trust you when the last agency failed?

+ 

You shouldn't yet — and you shouldn't have to.

1.  Start with the free deliverable audit. Zero commitment.
2.  Talk to two past clients in a similar stage. Ask anything.
3.  Take a small first engagement with defined scope and success metrics.
4.  Renew, expand, or fire us based on shipped work — not pitch decks.

Trust is earned per shipped deliverable. We expect to earn it the same way.

02 

### What if the audit shows the previous agency actually did decent work?

+ 

Then we tell you, and we don't take the engagement.

-   We've told founders 'don't switch yet' more than once — and meant it. 
-   Sometimes the issue is scope or coordination, not vendor quality. 
-   Switching agencies mid-flight has real cost — we won't push you into it for revenue. 

A good audit pays for itself even when the answer is "keep going."

03 

### Can you help us get out of an existing contract?

+ 

Yes — we've helped clients exit cleanly more times than we'd like to admit.

1.  Read the contract for exit clauses people usually skip.
2.  Negotiate notice periods, kill fees, and clean asset handover.
3.  Coordinate credential rotation and account ownership transfer.
4.  Document the handover in writing so nothing comes back to bite.

We're not lawyers, but we know the playbook. Bring yours in if the contract is heavy.

04 

### What if the previous agency used risky tactics (PBN links, bots, fake KOLs)?

+ 

We flag every risky asset in the audit and plan remediation.

-   Disavow files for toxic backlinks before the next Google update. 
-   Migration off compromised social accounts and fake-KOL relationships. 
-   Mod outreach on subs where bot-driven threads are at risk of being flagged. 

Often the cleanup is the most valuable part of the recovery — quiet damage you didn't know about.

05 

### Are you cheaper than the agency we fired?

+ 

Not necessarily — but the economics are very different.

-   Priced where senior, crypto-native talent actually costs. 
-   Month-to-month with 30-day notice. No 12-month lock-ins. 
-   Weekly audit-able progress, so you're never paying for nothing for long. 

Cheaper agencies that don't deliver are the most expensive line item you'll ever buy.

06 

### What if the actual problem isn't marketing — it's product or token utility?

+ 

We'll say so directly — even if it costs us the engagement.

-   Founders whose product had no real users — declined. 
-   Tokens with no real utility — flagged before contract. 
-   Teams that had stopped shipping — pointed back to product first. 

Marketing can't fix those things. We won't take money to pretend it can.

One honest audit, no commitment

## Send us the wreckage. We'll send back the audit.

Tell us who you hired and what they were supposed to deliver. Within 5 days, we'll send a written audit comparing claimed work vs. shipped work — plus a salvage map. Even if the answer is 'don't hire anyone yet'.

[Get my agency audit ](/contact)[See client case studies](/case-studies)

![GuerrillaBuzz](/assets/logo-CAknkEiA.svg)

GuerrillaBuzz is a top-tier blockchain PR, marketing & SEO agency with a proven in-house strategy. Our expertise in Web3, IDO, IEO, NFT, and crypto exchanges has turned our clients into industry leaders. Supercharge your project's growth with GuerrillaBuzz and top industry players today.

[Let's do this](/contact)

#### Case Studies

-   [ShareRing](/case-studies/sharering)
-   [MEXC](/case-studies/mexc)
-   [Fetch.ai](/case-studies/fetch-ai)
-   [Telos](/case-studies/telos)
-   [Coinbase SEO Analysis](/blog/coinbase-seo-analysis)
-   [Binance SEO Analysis](/blog/binance-seo-analysis)

#### Services

-   [Blockchain PR](/services/web3-pr)
-   [Crypto SEO](/services/blockchain-seo)
-   [Crypto Growth](/services/crypto-growth-hacks)
-   [Reddit Marketing](/services/reddit-marketing-crypto)
-   [Web3 Content Marketing](/services/web3-content-marketing)
-   [AI Search Optimization](/services/ai-search-optimization-web3)

#### Resources

-   [Blog](/blog)
-   [Crypto Conferences Calendar](/crypto-conferences)
-   [Common PR Mistakes To Avoid](/blog/crypto-pr-mistakes)
-   [Blockchain Marketing Guide](/blog/blockchain-marketing-2026)
-   [Blockchain PR Guide](/blog/blockchain-pr)
-   [Crypto PR Distribution Guide](/blog/crypto-pr-distribution)
-   [Crypto PR Strategies Guide](/blog/crypto-pr-strategies)
-   [Web3 PR Tips](/blog/web3-pr-tips)

#### Top content

-   [Cointelegraph Traffic Collapse: 5.17M → 25](/blog/cointelegraph-traffic-collapse)
-   [Organic Traffic of Funded Blockchain Companies](/blog/funded-blockchain-organic-traffic)
-   [Web3 Developer Ecosystem](/blog/web3-developer-ecosystem)
-   [Team Visibility in Crypto Projects](/blog/crypto-projects-team-visibility)
-   [Blog Activity in Crypto Projects](/blog/top-crypto-projects-blogs-analysis)

#### Company

-   [About Us](/about)
-   [Contact Us](/contact)
-   [Legal](/legal)
-   [Media Kit](/media-kit)

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