--- title: "Analyzing Top 1000 Crypto Project Blogs" description: "Insights from researching hundreds of crypto companies — what drives success and how to improve your marketing and PR strategies in Web3." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "@id": "https://guerrillabuzz.com/#organization", "name": "GuerrillaBuzz", "alternateName": "GuerrillaBuzz Crypto PR", "url": "https://guerrillabuzz.com/", "logo": "https://guerrillabuzz.com/og-default.jpg", "image": "https://guerrillabuzz.com/og-default.jpg", "description": "GuerrillaBuzz is a blockchain and crypto marketing agency specializing in PR, SEO, and community growth for Web3 projects.", "foundingDate": "2017", "sameAs": [ "https://www.linkedin.com/company/guerrillabuzz", "https://twitter.com/GuerrillaBuzz", "https://www.youtube.com/@guerrillabuzz", "https://unsplash.com/@guerrillabuzz" ], "contactPoint": { "@type": "ContactPoint", "contactType": "sales", "email": "asaf@guerrillabuzz.com", "url": "https://guerrillabuzz.com/contact", "availableLanguage": [ "English" ] } }, { "@context": "https://schema.org", "@type": "BlogPosting", "@id": "https://guerrillabuzz.com/blog/what-we-learned-from-analyzing-the-blogs-of-the-top-1000-crypto-projects#article", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://guerrillabuzz.com/blog/what-we-learned-from-analyzing-the-blogs-of-the-top-1000-crypto-projects" }, "headline": "What We Learned from Analyzing the Blogs of the Top 1000 Crypto Projects", "description": "Insights from researching hundreds of crypto companies — what drives success and how to improve your marketing and PR strategies in Web3.", "image": [ "/blog-images/Insights-from-Top-1000-Crypto-Project-Blogs-GuerrillaBuzz.jpeg.webp" ], "datePublished": "2023-05-01T19:44:20.000Z", "dateModified": "2023-05-02T08:51:33.000Z", "inLanguage": "en-US", "author": { "@type": "Person", "name": "Yuval Halevi", "jobTitle": "Co-Founder of GuerrillaBuzz", "url": "https://www.linkedin.com/in/yuvalhalevi/", "sameAs": [ "https://www.linkedin.com/in/yuvalhalevi/" ], "worksFor": { "@id": "https://guerrillabuzz.com/#organization" } }, "publisher": { "@id": "https://guerrillabuzz.com/#organization" }, "articleSection": [ "Marketing", "SEO Analysis" ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://guerrillabuzz.com/" }, { "@type": "ListItem", "position": 2, "name": "Blog", "item": "https://guerrillabuzz.com/blog" }, { "@type": "ListItem", "position": 3, "name": "What We Learned From Analyzing The Blogs Of The Top 1000 Crypto Projects", "item": "https://guerrillabuzz.com/blog/what-we-learned-from-analyzing-the-blogs-of-the-top-1000-crypto-projects" } ] } ] --- [![GuerrillaBuzz](/assets/logo-CAknkEiA.svg)](/) [Home](/)[Blog](/blog)[Case Studies](/case-studies)[Conferences](/crypto-conferences) [Services](/services) [Use Cases](/use-cases) [About](/about)[Contact](/contact) [Get strategy](/contact) [Home](/)/ [Blog](/blog)/ What We Learned From Analyzing The Blogs Of The Top 1000 Crypto Projects # What We Learned from Analyzing the Blogs of the Top 1000 Crypto Projects ![Yuval Halevi](/assets/yuval-halevi-C9QBNUDE.jpeg) [Yuval Halevi](https://www.linkedin.com/in/yuvalhalevi/) Co-Founder of GuerrillaBuzz ![Yuval Halevi](/assets/yuval-halevi-C9QBNUDE.jpeg) Yuval Halevi Co-Founder of GuerrillaBuzz Yuval is the Co-Founder of GuerrillaBuzz and a savvy SEO and marketing expert with over a decade of experience. Specializing in the blockchain industry, he's the go-to guy for crypto companies looking to simplify their digital marketing strategies and achieve explosive growth. [LinkedIn](https://www.linkedin.com/in/yuvalhalevi/) ✓ Reviewed by [Sascha van der Hoff](https://www.linkedin.com/in/saschavanderhoff/) ![Sascha van der Hoff](/assets/sascha-van-der-hoff-BJCuUMJq.png) Technical Review by Sascha van der Hoff Head of PR at GuerrillaBuzz As the Head of PR at GuerrillaBuzz, Sascha specializes in blockchain PR. With strategic storytelling and personalized campaign plans, she ensures the client is seen, heard, and talked about. [LinkedIn](https://www.linkedin.com/in/saschavanderhoff/) May 1, 2023 01/06 On this page Research Objectives 1. [01 Research Objectives ](#h-research-objectives) 2. [02 Methodology ](#h-the-data-we-used) 3. [03 The Data We Used ](#h-diving-into-the-findings) 4. [04 Key Findings ](#h-key-findings) 5. [05 Diving into the Findings ](#h-diving-into-the-findings-2) 6. [06 Conclusion ](#h-conclusion) Over the past few years, I have conducted extensive research on hundreds of companies in the cryptocurrency sector on behalf of our clients. This research has provided valuable insights into the factors that contribute to a company’s success in the industry and how companies can improve their marketing and public relations strategies. The analysis included top players like [Coinbase](/blog/coinbase-seo-analysis) and [Binance](/blog/binance-seo-analysis), whose approaches offer a wealth of inspiration for other organizations. However, upon reflecting on the research, it became clear that many crypto companies do not prioritize strong marketing foundations. Instead, their efforts center around generating hype for their token sales, opting for short-lived growth spurts rather than fostering sustainable organic growth. Most times, the traffic to a crypto company that focuses its marketing campaign only on creating hype will look like this: ![Buzz-Focused Marketing- A Flash of Viral Traffic GuerrillaBuzz](/blog-images/Content-SEO-Driven-Campaign-Sustainable-Growth-Over-Time-Illustration-GuerrillaBuzz.png.webp) In contrast, a company that concentrates on building solid foundations and runs a proper marketing campaign that focuses on high-quality and unique content creation will have traffic that looks more like this: ![Content & SEO-Driven Campaign- Sustainable Growth Over Time](/blog-images/Content-SEO-Driven-Campaign-Sustainable-Growth-Over-Time.png.webp) This observation led our team to a more in-depth study, supported by concrete data. The primary objective of this research is to emphasize the importance of strategic marketing investments for companies in the crypto space. By adopting effective marketing strategies, these companies will not only attract the attention of serious investors but also become more resilient to market fluctuations. A strong foundation in organic traffic will enable them to continue expanding their community and attract investors, even when faced with limited PR budgets or difficult market conditions, ultimately strengthening their market position. Table of Contents Toggle - [Research Objectives](#Research-Objectives) - [Methodology](#Methodology) - [The Data We Used](#The-Data-We-Used) - [Key Findings](#Key-Findings) - [Diving into the Findings](#Diving-into-the-Findings) - [Conclusion](#Conclusion) ## Research Objectives[#](#h-research-objectives) To gain a comprehensive understanding of the blogging landscape among the top 1000 cryptocurrency companies, this research article aims to accomplish the following objectives: - Identify how many of the top 1000 cryptocurrency companies have a blog. - Determine how many of these companies consistently write and publish content. - Examine the number of articles published by these companies within a specific year. ## [#](#h-methodology) ## Methodology[#](#h-the-data-we-used) Our research methodology, while straightforward, was labor-intensive. We manually examined each of the top 1000 projects listed on CoinGecko. Our process involved the following steps: - Inspecting each website to see if it had a blog - Determining if the blog was located on the root domain or a subdomain (e.g., blog.domainname.com) - For websites with blogs, assessing the number of articles published within recent years ## [#](#h-key-findings) ## The Data We Used[#](#h-diving-into-the-findings) Here’s a quick look at the blogging habits of the top 50 crypto companies from our study of 1000 of them: Project URL Blog (Y/N) Latest Article (Year) \# of Articles in 2023 Domain/Subdomain Medium (Y/N) Bitcoin https://bitcoin.org YES 2019 0 Domain NO Ethereum ethereum.org YES 2023 11 Subdomain NO Tether https://tether.to/ YES 2023 13 Domain NO BNB Chain https://bnbchain.org/ YES 2023 59 Domain NO Center https://www.centre.io/ YES 2022 0 Domain NO XRP https://xrpl.org/ YES 2023 4 Domain NO Cardano https://cardano.org/ YES 2023 12 Domain NO Polygon https://polygon.technology/ YES 2023 36 Domain YES Dogecoin https://dogecoin.com/ YES 2022 0 Subdomain YES Solana https://solana.com/ YES 2023 9 Domain YES Binance USD https://www.binance.com/en/busd YES 2023 124 Domain YES Polkadot https://polkadot.network/ YES 2023 9 Domain YES Shiba Inu https://shibatoken.com/ YES 2023 6 Subdomain NO Litecoin https://litecoin.org/ YES 2023 3 Domain NO TRON https://tron.network/ YES 2020 0 Domain NO Avalanche https://avax.network/ YES 2022 0 Domain YES Dai http://www.makerdao.com/ YES 2021 0 Subdomain YES Uniswap https://uniswap.org/ YES 2023 5 Domain YES Wrapped Bitcoin https://wbtc.network/ NO Domain NO Cosmos https://cosmos.network/ YES 2023 3 Subdomain NO Chainlink https://chain.link/ YES 2023 6 Subdomain YES UNUS SED LEO https://www.bitfinex.com/ YES 2023 54 Subdomain YES Ethereum Classic https://ethereumclassic.org/ YES 2023 35 Domain YES Toncoin https://ton.org/ YES 2023 3 Subdomain NO OKX https://www.okx.com/ YES 2023 278 Domain YES Monero https://www.getmonero.org/ YES 2023 3 Domain NO Bitcoin Cash http://bch.info/ NO Domain YES Filecoin https://filecoin.io/ YES 2023 28 Domain YES Aptos https://aptoslabs.com/ YES 2023 2 Domain YES Stellar https://www.stellar.org/ YES 2023 16 Domain NO Lido DAO https://lido.fi/ YES 2023 5 Subdomain YES TrueUSD https://tusd.io/ YES 2023 7 Domain YES Hedera https://hedera.com/ YES 2023 24 Domain YES NEAR Protocol https://near.org/ YES 2023 21 Domain YES Cronos https://crypto.com/ YES 2023 14 Domain YES VeChain https://www.vechain.org/ YES 2023 13 Domain YES Stacks https://www.stacks.co/ YES 2023 34 Domain YES ApeCoin https://apecoin.com/ NO Domain NO Internet Computer https://internetcomputer.org/ YES 2023 20 Domain YES Algorand https://www.algorand.com/ YES 2022 0 Domain YES Quant https://quant.network/ YES 2023 8 Domain NO The Graph https://thegraph.com/en/ YES 2023 6 Domain YES Fantom https://fantom.foundation/ YES 2023 22 Domain YES Immutable https://www.immutable.com/ YES 2023 21 Domain YES EOS https://eosnetwork.com/ YES 2023 22 Domain YES Decentraland https://decentraland.org/ YES 2023 10 Domain NO BitDAO https://www.bitdao.io/ YES 2023 1 Subdomain YES Tezos https://www.tezos.com/ YES 2022 0 Subdomain YES Aave https://aave.com/ YES 2023 2 Domain YES MultiversX https://multiversx.com/ YES 2023 9 Domain NO Flow https://flow.com/ YES 2023 14 Domain NO Conflux https://confluxnetwork.org/ YES 2023 4 Domain YES Theta Network https://www.thetatoken.org/ YES 2023 3 Domain YES Axie Infinity https://axieinfinity.com/ YES 2023 36 Domain YES The Sandbox https://www.sandbox.game/en/ YES 2023 6 Domain YES KuCoin Token https://www.kucoin.com/ YES 2023 41 Domain YES Pax Dollar https://www.paxos.com/usdp/ YES 2023 9 Domain YES Optimism https://www.optimism.io/ YES 2023 3 Domain YES Neo https://neo.org/ YES 2023 2 Domain YES Rocket Pool https://www.rocketpool.net/ YES 2023 1 Domain YES Chiliz https://www.chiliz.com/ YES 2023 7 subdomain YES Terra Classic https://terra.money/ YES 2023 5 Domain YES Curve DAO Token https://www.curve.fi/ YES 2021 0 Subdomain NO Mina https://minaprotocol.com/ YES 2023 14 Domain NO Klaytn https://www.klaytn.foundation/ YES 2023 12 Domain YES Synthetix https://www.synthetix.io/ YES 2023 22 Subdomain YES USDD https://usdd.io/ YES 2022 0 Subdomain NO Bitcoin SV https://bitcoinsv.com/ YES 2022 0 Domain NO PancakeSwap https://pancakeswap.finance/ YES 2023 23 Subdomain YES GMX https://gmx.io/ NO Subdomain YES Maker https://makerdao.com/ YES 2021 0 Subdomain YES Frax Share https://frax.finance/#welcome YES 2022 0 Subdomain YES Huobi Token https://www.huobiwallet.com/ YES 2022 0 Domain YES Dash https://www.dash.org/ YES 2023 4 Domain YES BitTorrent-New https://bt.io/ YES 2022 0 Subdomain YES SingularityNET https://singularitynet.io/ YES 2023 14 Subdomain YES eCash https://e.cash/ YES 2023 4 Domain NO IOTA https://www.iota.org/ YES 2023 6 Domain YES Gemini Dollar https://gemini.com/dollar/ YES 2023 10 Domain YES Zcash https://z.cash/ YES 2023 4 Domain NO GateToken https://gatechain.io/ YES 2022 0 Domain YES Render Token https://rendertoken.com/ YES 2023 15 Subdomain YES PAX Gold https://www.paxos.com/paxgold/ YES 2023 8 Domain YES Trust Wallet Token https://trustwallet.com/ YES 2023 1 Domain YES XDC Network https://www.xdc.org/ YES 2023 17 Domain YES Loopring https://loopring.org/ YES 2023 4 Domain YES THORChain https://thorchain.org/ YES 2023 1 Domain YES Mask Network https://www.mask.io/ YES 2023 1 Subdomain YES Zilliqa https://www.zilliqa.com/ YES 2023 23 Subdomain YES Kava https://www.kava.io/ YES 2023 2 Domain YES 1inch Network https://1inch.io/ YES 2023 19 Subdomain YES Convex Finance https://www.convexfinance.com/ YES 2023 2 Domain YES dYdX https://dydx.community/ YES 2023 2 Domain YES Osmosis https://osmosis.zone/ YES 2023 15 Domain YES Fei USD https://fei.money/ YES 2022 0 Subdomain YES Enjin Coin https://enjin.io/ YES 2023 10 Domain YES Casper https://casper.network/ YES 2023 1 Domain NO WOO Network https://woo.org/ YES 2023 32 Domain YES ssv.network https://ssv.network/ YES 2023 4 Domain YES **Note I**: In our analysis, we observed that various crypto projects label their blog sections as _Lab_, _Resource_, _Knowledge Center_, or even _News Section_, despite primarily featuring blog articles. For the purpose of this study, we have considered these sections as blogs. **Note II:** The data presented in this article was collected and verified in April 2023. ## [#](#h-conclusion) ## Key Findings - Out of the 1000 top crypto projects, 35.8% didn’t publish a single article on their site in 2023. - Only 49.7% of the 1000 top crypto projects posted 2+ articles in 2023. - 84.8% of the top 1000 crypto projects host their blogs on Medium. - Only 10.4% of projects have a blog on their main domain. - 4.7% of projects don’t have any kind of blog (on Medium or on their main domain). ## Diving into the Findings To gain a deeper understanding of our research findings, let’s take a closer look at the logic behind some of them: ### _Most crypto projects host their blogs on Medium_ Our research revealed that a striking 84.8% of the top 1000 crypto projects choose to host their blogs on Medium. But what motivates this widespread adoption of the platform? Back in 2017, when I first entered the crypto market, Medium was already a popular blogging platform among crypto projects. What makes this platform unique to the crypto ecosystem is its widespread adoption among crypto companies. This trend can be attributed to the ICO boom, where thousands of [projects emerged](https://www.elementus.io/token-sales-history), many with nothing more than a one-page website, a whitepaper, and lofty promises of a tech revolution. [/wp-content/uploads/2023/05/video-showing-the-ico-boom.mp4](/blog-images/video-showing-the-ico-boom.mp4) For companies seeking to market their blockchain projects, creating content was an essential part of their marketing campaign. Medium provided a simple and fast solution for publishing content without the hassle of creating a new blog from scratch. Its user-friendly interface made it an easy choice for companies looking for a quick and easy way to get their content live. Although Medium has become the go-to blogging platform for most crypto projects, this may not necessarily be a smart choice for the long-term growth of these companies. Many of these projects were focused on generating hype and attracting investors quickly, rather than considering long-term marketing factors like [SEO](/blog/crypto-seo) and online presence. By relying on Medium’s platform, these companies are essentially boosting Medium’s traffic and growth instead of their own. While Medium’s excellent on-page SEO capabilities and high domain authority may have made it an easy choice for crypto companies seeking to generate buzz quickly, this focus on short-term gains may not be sustainable in the long run. It remains to be seen whether crypto companies will begin prioritizing long-term marketing strategies and building their own online presence, rather than relying on platforms like Medium. However, for now, Medium remains an essential tool for establishing a strong online presence and growing a community of investors and supporters in the crypto landscape. ### _Over a third of top crypto projects fail to publish any articles in 2023_ Surprisingly, 35.8% of the top 1000 crypto projects did not publish a single article on their site in 2023. But what explains this trend of neglecting content marketing and growth investments? Creating a solid content [marketing strategy](/blog/crypto-pr-strategies), conducting keyword research, and creating high-quality content with SEO in mind is a long-term process that can take several months. Furthermore, according to [research by Deloitte](https://www2.deloitte.com/us/en/insights/industry/financial-services/evolution-of-blockchain-github-platform.html), the average lifespan of a crypto project is only about a year, with the highest mortality rate occurring within the first six months. Given these statistics, it’s clear why so many crypto projects don’t prioritize content marketing and fail to invest in their growth. On the other hand, companies that do invest in their blog and content can be seen as more stable and reliable players in the industry, signaling a long-term commitment to their project’s success. ## Conclusion Based on our extensive research on 1000 cryptocurrency projects, it’s clear that many companies in the industry do not prioritize content marketing, which can have a significant impact on their long-term success. Our findings also reveal a lack of understanding of SEO within the crypto space, as well as a unique need for companies to host their blogs on Medium, even if it doesn’t benefit their company domain in the long run from an SEO perspective. 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